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It sounds like a thing right out of a sci- thriller. A wicked doctor making people his subjects for his vile experiments. But this is far from this picture, as a legitimate test is being done for the sake involving recognizing human behavior and psyche. And like so many other experiments done, there has to be a subject, and its quite intriguing that some doctors tend to be turning their attention to smartphone users. Sure, you read it right ? if you use an iPhone, a Blackberry or even the latest Android powered telephones, then you’re part of this review. And what is this wonderful study, you could ask? According to research and statistics, smartphone people develop a certain behavior being loyal to certain brand and build a cult following. In the US as well as UK alone, almost 33% of individuals are smart phone users according to Nielsen surveys and many of them stick to a brand name despite its obvious weakness, one in particular is the case with the Apple iPhone 4. In some manner, Apple marketing and advertising techniques were able to make people stick to the iPhone 4 though there were clear connectivity issues, especially to left handed users. It can be traced back to the way Apple have advertised their products. From a psychological point of view, they have successfully created an image in people’s thoughts that owning an Apple iPod, iTouch as well as iPhone can be something that makes you “cool” and “fashionable” in spite of certain design and style flaws. IPhone insurance for example has toppled almost all other Smartphone insurance plan in the UK with Blackberry only having a 24% of the share of new insurance policies. Comprehensive iPhone insurance promises to guard a person’s Apple Smartphone from theft, loss and unintentional damages and since many are overall Apple fans, these policies market like hotcakes. It’s no surprise that Microsoft and Nokia could have a heck of a time looking to kick out the iPhone from your top spot by contending through features and technological innovation alone. According to marketing researchers, this war won’t be won with pure logic on it’s own because Apple gizmos have been sold psychologically, it can only be defeated emotionally too. Even though insurance for iPhone provide sound protection versus loss, theft and unintended damages, it does have a problem since many policy owners tend to cancel their policies and ride their cover in doing what their banks are offering these people. But still stats and psychological studies remain relentless – Apple customers are emotionally loyal on their brand and only a good emotionally rich advertising can kick it off the top position.
Tags: insurance for iphone, iphone, iphone insurance, iphone insurance UK
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